Overview
A refined visual identity for Athar, a gifting brand built around elegance, meaning, and lasting impressions. The identity combines a distinctive Arabic logotype with a sophisticated color palette and delicate details, creating a premium yet warm expression that celebrates the art of gifting.
Project Brief
Design System
Brand in use
Next Project
A complete visual direction for Hawaii, bringing its brand identity to life across both physical and digital touchpoints. The project combines a fresh, playful visual language with consistent branding and engaging social media designs, creating a recognizable presence that reflects the brand’s character and product experience.