Overview
A modern visual identity crafted for Core Cosmetics, blending elegance, confidence, and innovation. The identity combines clean contemporary forms with refined details to create a distinctive beauty brand that feels both sophisticated and approachable.
Project Brief
Design System
Brand in use
Social
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A complete visual direction for Hawaii, bringing its brand identity to life across both physical and digital touchpoints. The project combines a fresh, playful visual language with consistent branding and engaging social media designs, creating a recognizable presence that reflects the brand’s character and product experience.